US$ 199 for the 16 GB version, US$179 for the 8 GB and relatively timely and guaranteed upgrade path to latest versions of Android.
Apparently there will eventually be even a dual-sim edition for some regions.
Except for the eternally missing card slot (all your data are belong to Google, until you start encrypting of course, and thou shalt not wander outside a high-speed data grid either, or else!), it looks like a decent mid-ranger at a very attractive price compared to competition from other first tier manufacturers.
Besides being an attractive overall package at an attractive price and depending on Motorola's manufacturing capacity and ambitions, it's biggest effect on the market may well be in highlighting the shortcomings of competing manufacturers what comes to firmware updates. When the Moto G reaches the vast middle classes of the emerging markets in addition to the developed countries, those competitors currently peddling fire-and-forget low and middle-end smartphones with atrocious rate of aftersale software upgrades will have some serious soul-searching/explaining to do. It's either shape up or suffer the consequences.
This device might just be the little storm in a teacup that shakes things up in the House of Android and helps clean up the air for the rest of us too.